5 Steps to Building a Better Blog
by Derek Halpern
How can you take your blog from zero to hero?
Follow these 5 simple steps and you’re set.
How do I know?
Zero to hero rhymes. Sort of.
And if it rhymes, it must be true!
(Case in point: no pain… no gain)
Step 1: Create an Amazing About Page
By now you know that your about page is one of the most important pages on your blog.
Don’t take my word for it though. Fire up your analytics, and you’ll find that it’s one of the most visited pages on your entire site.
That’s why over the next few days you should invest your time in making sure you’re putting your best foot forward.
How can you do it?
Refer to this article on DIYthemes: How to create amazing blog about pages
Step 2: Fix Your Blog’s Sidebar
What’s more important than your blog’s about page?
Your blog’s sidebar.
Think about it… Your blog visitors will see it on almost every single page they visit (aside from your landing pages, of course).
The big problem with most blog sidebars is that people put too much junk in them. People slap recent posts, opt-in forms, graphics, ads, social media badges, awards, logos, and whatever else they can think of.
And that’s a huge mistake.
The more junk you put in your sidebar, the better chance you have at confusing new visitors.
What should you put in a sidebar that works?
Refer to this article on DIYthemes: How to Create a Blog Sidebar that Converts
Step 3: Write your articles with keywords in mind…
…but never write an article just for a keyword.
It’s a simple idea, but most people get it wrong…
Most people think about what keywords they want to rank for, and then write articles for those keywords.
However, what I’m saying is this: When you write your articles, you should come up with a “dream keyword” that you’d like that article to rank for.
And make sure you do that for each one of your articles—both new and old.
You can learn more about this strategy at DIYthemes here: The #1 WordPress SEO Tactic Every Blogger Should Implement
Step 4: Start using a Feature Box (if you haven’t already)
Last year I started talking about how great the feature box is for conversion rates, and since then, COUNTLESS people have taken my advice.
(For good reason, too. If you’re building an email list, the feature box is one of the best ways to do it).
However, there are still some people out there who don’t have a feature box.
So, now is the time to add one!
Luckily, if you’re using Thesis, it’s easy.
To learn how to add a Feature box into your Thesis design, read this article here: How to Add the Feature Box Into Your Thesis Design (new download)
Step 5: Create your first resource page
No matter what type of blog you’re building, you’re building a resource with an insane amount of content available.
How can you make that content easy to find?
I’ve tlaked about this before, but I’ll asy it again: If you want your new readers and loyal subscribers to find what they want, resource pages are the solution.
Usability benefits aside, resource pages are also great for ranking in search engines.
I’ve personally used them to grab highly competitive keywords that send my sites a ton of traffic.
To learn more about creating resource pages, read this: How to Create Insanely Great Resource Pages
What are you going to do first?
The right answer is “all of them,” but I’m going to level with you:
If you can’t do all of them, do at least one.
So, which one will you do today?